Geo-Targeting Services
Use technology and science, not guesswork, to build effective media plans.
Recognizing that virtually all media plans contain some correlation to a key geography, developing services that help planners align their target audience with the most relevant media options, has been a fundamental objective of AdWest Marketing since its inception.
Building ‘geo-targeting’ platforms that help illustrate the interaction of target geography with available media options is our core service.
Our GIS services help connect the dots when planning
Geo-Targeting Using Client-Supplied Custom Geographies
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Align client-specific zones, trade areas, districts, regions with community newspaper coverage areas and analyze the interaction.
- Used to identify direct correlations between target audiences.
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Geo-Targeting Retail Locations with Trade Areas or Radius
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Plot key store and branch locations against newspaper coverage areas. Add concentric circles to capture trade areas, distance and travel times.
- Used to analyze how much of a newspaper coverage area interacts with the trade area and whether additional media options or opportunities originate from neighbouring communities.
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Geo-Targeting Retail Locations Defined with Postal Codes
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Batch upload multiple postal codes and plot them against coverage areas on a single map.
- Used to analyze coverage density, duplication, spill and holes in coverage.
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Geo-Targeting by Planning Around Key Communities Served
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Plot the location of key communities within newspaper circulation areas.
- Used when no media options originate from the key community but from other (usually larger) neighbouring ones.
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Geo-Targeting By Working with Customer Supplied Data
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Virtually any type of data can be represented in map form, resulting in a consistent metric for analysis AND a direct link between target audience and media audience.
- Used when clients are willing to make their customer data available to agencies and media for the tightest possible media selections.
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Geo-Targeting By Unveiling the Target Audience Using GIS Technology
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Often, planning occurs for markets that are unfamiliar to planners. GIS technology provides insights into markets that build the case for or against the inclusion of a media on a plan.
- Used to identify the physical location of a potential target audience/consumer and the relevant newspaper titles when little else is known about the market.
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