Newspapers Canada Industry Research
Newspapers Canada is a joint initiative of the Canadian Newspaper Association and the Canadian Community Newspapers Association. They contribute to the ongoing evolution of the newspaper industry by raising awareness and promoting the benefits of daily and community newspapers to advertisers, media planners, creative agencies and newspapers.
Here, you can find a collection of research and studies Newspapers Canada has conducted.
2025 Gen Z & Gen Y Readership
Younger Canadians are embracing newspapers—online and in print.
2025 Local Matters Campaign
Community newspaper engagement is strong
Click here to see full presentation
2024 Newspapers 24/7 Study
News Media Canada has measured newspaper readership across different platforms (print, computer, tablet, phone) and by time of day since 2012. New research was conducted in October/November 2023 and confirms the continued strength of newspaper readership in traditional and online formats.
Click here to see full presentation
2021 Ten Tweetable Truths
Updated marketing material features new research, summarizing key facts about the news media industry has been released.
Click here to see full presentation
2019 Local Newspapers: Engaged and Connected Study
This 2019 research, funded by the Department of Canadian Heritage, finds that print newspaper ads are the most effective and engaging form of advertising.
Click here to see full presentation
2018 Local Newspapers: Trusted and True Study
This 2018 research study, funded by the Department of Canadian Heritage, explores the trusted relationship Canadians have with their local newspaper in an increasingly digital world dominated by search engines, social media and ad blocking.
Click here to see full presentation
